WHAT
It’s a new wellness movement fuelled by an empowering youth community who advocate for the impact running in nature can have on their wellbeing. It develops their leadership capabilities as they make the transition into adulthood, broadening their horizons through introducing them to inspirational people and places.
This 6-month programme initiated by John McAvoy, starts on March 16th 2024, will onboard up to 100 young people from inner cities and takes them on a transformational journey with a select cohort earning the opportunity to go to the French Alps to take part in the world’s most iconic trail running race.
Partnering with Nike, JD Sports & Strava, some of the biggest brands in the world, we offer opportunities to participate in huge activation events, campaign with brands, build their professional networks, and compete at a global trail running race in the Alps.